Biller Family Foundation launches Support Is Care campaign

By AI, Created 4:31 PM UTC, May 18, 2026, /AGP/ – The Sheri and Les Biller Family Foundation has launched a new campaign to make supportive cancer care a standard part of treatment from day one. The effort targets the emotional, logistical and financial burdens that often fall outside traditional oncology care, and it comes as nearly 40% of Americans are expected to face a cancer diagnosis in their lifetime.

Why it matters: - Supportive cancer care can improve outcomes and quality of life by addressing pain, finances and mental health alongside treatment. - The campaign targets a gap in cancer care where families often manage insurance problems, emotional strain and other non-clinical burdens on their own. - The initiative aims to change expectations so patients can ask for comprehensive support early in the treatment process.

What happened: - The Sheri and Les Biller Family Foundation launched the “Support Is Care” campaign on May 13, 2026. - The campaign is designed to help patients and families expect supportive cancer care as part of quality treatment from day one. - The foundation also provides resources to help patients identify what comprehensive support looks like and advocate for it in the healthcare system. - More information is available at the campaign site.

The details: - The foundation says nearly 40% of Americans are expected to face a cancer diagnosis in their lifetime. - Supportive cancer care includes help with pain management and financial guidance, along with other whole-person support. - The foundation says the cancer journey often brings logistical and emotional burdens that are not addressed by clinical treatment alone. - Sheri Biller, co-founder of The Sheri and Les Biller Family Foundation, said many families do not know about supportive cancer care, which is focused on treating the whole person, not just the diagnosis. - The campaign is meant to ensure no patient has to choose between treating disease and maintaining quality of life.

Between the lines: - The campaign frames supportive care as a baseline expectation, not an optional add-on. - That framing could push patients, caregivers and providers to talk about non-medical support earlier and more directly. - The effort also reflects a broader shift toward measuring cancer care by lived experience, not only clinical outcomes.

What’s next: - The foundation will continue using campaign resources to help patients understand supportive care options and how to request them. - The broader goal is to move supportive cancer care deeper into the national conversation about treatment quality. - The campaign may increase pressure on healthcare systems to make whole-person support easier to find and use.

The bottom line: - The Biller Family Foundation wants supportive cancer care treated as essential care, not a luxury, for patients facing cancer treatment.